Almost 20,000 308 GTB and GTS models were built between 1975 and 1989, making it one of Ferrari’s most successful models ever. Compared with a Porsche, however, these cars were rare, something which has constantly helped keep the price of these beautiful vehicles high. Ferrari took 15 years to build as many cars as Porsche at its intensive peak of production could churn out in four or five months. The first GTBs, with their mid mounted V8 engines, had fiberglass bodywork, but by the time the GTS appeared in 1977, the factory had reverted back to steel panels. The change in construction was noticeable as it made the car much heavier and significantly less rust resistant. Nobody cared though, and the American market lapped up to the GTS, which consistently out stripped sales of the hardtop car by a huge margin. This was not particularly surprisingly, given American’s longstanding love affair with soft tops. Fuel injection was replaced carburetors in 1960, making the V8 engined 308 easier to live with, but somewhat slower. Again sales did not falter, and in any case the GTB/ GTS were short lived. It was supplanted in 1982 by the Quattrovalvole with its four valves per cylinder heads. All performance returned, with a top speed or over 150 mph (240 km/h) available in appropriate conditions. Better news was the fact the handling was as sensational as ever. You could tell what car you were driving with your eyes shut, if you were lucky enough to be behind the wheel of one.
Last and best of the line was the 328, with sharpened up handling and better build quality. Drivers of the 328 were able to enter motoring nirvana with a drive unparalled in its quality, character and sheer thrill factor. The formula of a smaller, second division model has been a winning one of Ferrari, and continues today with the F355.