Peugeot has adopted the most ambitious European B-segment specifications to create a car able to score a spectacular leap over generations. Aware that a simple face-lift is not enough, Peugeot did not hesitate to rewrite the book of rules and principles to reinvent the principles of how were made as reference the 205, 206 and 207 versions. These principles were re-generated and thus appeared the new Peugeot 208, a model for a diverse range of clients, coming from a demanding market with changing demands. ”I think there will be a ” before ” and an ” after ” 208. This car really marks a new stage, a defining moment for Peugeot”, says Alain Tranzer / the Project Director of 208.
“The 208 is a new illustration of the project launched two years ago, which is said to be a new step on the way to an even more modern Peugeot”. - Xavier Peugeot, Director of Marketing / Communication Peugeot
“With the 208, Peugeot recreate a new symbol.” - Laurent Blanchet, Director Peugeot Range Products
Peugeot 208 embodies agility and efficiency as principles. The technical solutions applied to the vehicle shows that it is much easier than its predecessor (-110 kg on average compared with 207 and not less than -173 kg for a range starting from 975 kg), aerodynamic and very compact (-7 cm in length -1 cm in width). These benefits are increased by the greater space for occupants, 5 cm in the knees for rear passengers and an additional 15 dm ³ in volume, as a proof of the performance optimized architecture. ”Compared to 207, we wanted a smaller car outside and more inside,” said Christophe Clochard, Director of Building 208.